Wednesday, December 31, 2014

SYBMM: Photography assignment

Students have to click 12 photographs. All photographs must differ in compositions, locations and themes. No copied material shall be accepted.
6 types of shots must be covered and subject should not be a person. Use symbolism.

6 types of shots are as follows:

1- Extreme Wide Shot
2- Wide Shot
3- Medium Shot
4- Medium Close Up
5- Close up
6- Extreme close up


Minimum 6 separate types of compositions must be used.
No repetition of theme and composition.

Following Are The Themes:

Say no to superstition
Say no to smoking
Respect women
Fight Rape
Female Feticide and infanticide prevention
Beti Bachao, Beti Padhao
Daughters are precious
Hamari Bitiyan
Say no to Foetal sex determination
Save Girls
Alzheimer’s Disease
Spread Education
Waste Management
Clean India
No Dowry
No Gambling
Save Water
Use Water Cautiously
Child Labor
Health Care
Anti Drink and Driving
Anti Violence
Domestic Violence
Human Trafficking

In case of any confusion you may contact me.
Submissions expected by second week of January, 2015.

Thursday, September 25, 2014

Difference between Inflation and Recession (Only for reference not from exam point)

Today in the class while explaining inflation a student had a confusion about difference between Inflation and recession. I addressed her doubt after the lecture. But, I feel other students must also have the clarity. Hence I am addressing it here.

Inflation is when prices continue to creep upward, usually as a result of overheated economic growth or too much capital in the market chasing too few opportunities. 

A recession is a general slowdown in economic activity over a long period of time. During recessions, many macroeconomic indicators vary in a similar way. Production as measured by Gross Domestic Product (GDP), employment, investment spending, capacity utilization, household incomes, business profits and inflation all fall during recessions; bankruptcies and the unemployment rate rises. 

Inflation may or may not effect recession, as recession is generally caused by shortage of money supply and not shortage of production. 

Tuesday, September 9, 2014

The Fundamentals of Supply

Introduction :
Supply refers to the various amounts of a good which the sellers are willing and able to sell at any given price per unit of time.

Factors Influencing Supply (Determinants of Supply)

1. Price of that commodity :
Higher the price, more will be the quantity supplied.

2. Price of other commodities :
The relative profitability of other commodities affects the relative attractiveness to firms for different line of production. Firms undertake to supply new commodity with high profitability.

3. Goals of the producers:
Firms may select more commodities for supply, based on their goal to expand the market, serve the interest of the society etc. For this study we, however, consider profit maximization as the single important goal of the firms.

4. State of Technology:
The improvement in the technique of production
essentially leads to increase in supply. Inventions
and innovations make it possible to produce more
and/or better commodities.

5. Cost of production:
If the cost of production factors increases the
producer decides to produce less and supply of that
commodity is restricted and vice versa. Here it is
assumed that other things being equal.

6. Availability of raw materials & other inputs:
Supply is adversely affected in absence of free and
regular availability of required amounts of raw
materials and other inputs.

7. Climate and forces of nature:
Especially in the sphere of agriculture, climate
plays a major role in supply. Both timing & quantum
of rains have direct effect on supply of food
grains, fruits and other farm or animal products.

8. Time element:
In a short period, supply cannot be changed to
match change in demand or price. With change in
prices or demand supply gets adjusted after a
certain period that is required to readjust inputs,
capacity or process of production.

9 Transport Facilities:
Availability of transport facilities enhances
supply and enlarges the markets for a commodity.

10 Taxation and subsidy:   
The tax policy of the Government influences
‘production initiative’ of entrepreneurs and prices
for commodities. Both have direct effect on supply.

11 Expectations regarding future prices:
These lead to either speculative hoarding ( less
supply) or even distress sales. ( more supply).

The Supply Function :
As the quantity supplied of commodity X is a
function of about eleven variables listed above,
the function can be written as
Qxs =f(Px,p,c,G,T,....etc)
Where,

Px is price of X

P is price of commodities other than X
c is cost of production.
G is goals of he producers etc.

As this is a complex functional relationship, we
assume that all the other variables are held
constant and establish relation between Price of X
and Quantity supplied of X. 

Or
Qxs =f(Px)
where,
  P1 =P0; c=c0; G=G0;etc.


The Law of Supply :
As stated above the law of demand assumes factors
other than price of commodity remain constant. 

The law states “other things remaining the same the
quantity supplied of a commodity X is directly
related to its price.”

The Supply Curve :
Supply schedule indicates different quantities of
commodity X supplied at various prices. When these
are plotted on a graph we get a supply curve as
below. This curve slopes upwards from left to right
indicating the direct relationship.


It is customary to represent price on Y axis and
quantity on the X axis.

What are other things that must remain the same ?
Other things that must remain the same are :-
  1. Cost of production.     
  2. Methods of production.       
  3. Availability of inputs.          
  4. Transport facilities.       
  5. Weather conditions.
  6. Tax structure.
  7. Goals of producers.
  8. Sellers’ expectations about future prices.
  9. Prices of other goods. 
Backward Bending Supply Curve of labour :-

An interesting exception to the law of supply is
provided by the supply curve of labour. Here we
come across a peculiar phenomenon. As wages
increase, labour supply in the form of hours worked
per day goes up; but only up to a certain point,
say 12 hours. After reaching that point worker,
finds that same wages could be earned, by working
lesser hours at the increased rate. Thereafter the
supply reduces. This is called backward bending
supply curve of labour and is an exception to the
law of demand.

Reservation Price and Supply :
The reservation price of a seller is that price
below which the seller would not sell the
commodity. The seller wants to guard his profit
margin.
The reservation price of a seller depends on –

  The sellers need for liquid cash.
If the seller wants cash urgently, his reservation
price would be low as he needs to convert the goods
into cash urgently.

The durability of commodity.
If the commodity is perishable, the reservation
price would be low as seller needs to convert goods
into cash in a short time.

The expectations about future price.
If the seller expects that the prices would rise in
future, he would increase his reservation price and
vice versa.

The cost of storage.
High cost of storage would make seller to dispose
off his stocks early, thereby bringing down the
reservation price.

Variations and changes in Supply :
(Movements along the curve vs. shifts of curves)
If we consider changes in price of a commodity as
the only factor influencing its quantity supplied,
then we experience movements on the same curve. We
either have extension or contraction of supply.

Movement along the Supply Curve (Price)

A change in price causes a movement along the curve The higher the price of a product, the more suppliers will produce.. If the price rises then supply will rise, this is known as an extension in supply. The lower the pice of a product the less will be supplied. If the price falls then supply will fall, this is known as an contraction in supply.

On the other hand when factors other than price of
the commodity influence supply for that commodity,
then we have either increase or decrease in supply
shown by complete shifts in the supply curve.

Shift of the Supply Curve
A shift of the supply curve represents an increase or decrease in the quantitiy supplied at each & every price. Causes of shifts in supply:

  • Improvements in technology (increase efficiency & reduce costs).
  • Weather, climate and disease (especially agricultural products).
  • Taxes and subsidies can make the costs of production more/less expensive and therefor increase or decrease supply.
  • Natural disasters & wars can severly disrupt supply.
  • Resources: discoveries of new resources or depleting reserves of resources can affect the supply of products.
Elasticity of Supply
In economics price elasticity of supply means the
degrees of responsiveness of quantity supplied of
commodity X to the change in price of X itself.When price of X changes, supply for it may change
either proportionately; more or less than
proportionately; or may not change at all. These
changes can be expressed in %s as under
Es = % change in Quantity supplied of X
_______________________________________
  % change in Price of X
Thus price elasticity of supply is the ratio of
percentage change in quantity supplied of X to
percentage change in price of X.
Therefore,
                          %ΔQsx
Es =                  ________
%ΔPx

     
Or mathematically it can also be expressed as
          P         ΔS     
Es=   __   x  ___
S         ΔP
Five Types of Elasticities of Supply - Es :

1. Unit Elastic Supply
Supply is said to be unit elastic when elasticity
of supply is = 1. Then any change in price brings
about exactly proportionate change in quantity
supplied.

2.   Relatively Inelastic Supply
Supply is said to be Relatively Inelastic when
elasticity of supply is < 1. Then any change in    
price of commodity X, brings about less than
proportionate change in quantity of X supplied.

3.    Relatively Elastic Supply
Demand is said to be Relatively Elastic when
elasticity of supply is > 1. Then any change in
price of commodity X, brings about more than
proportionate change in quantity of X supplied.

4.    Perfectly Inelastic Supply
Supply is said to be Perfectly Inelastic when
elasticity of supply is = 0. Then any change in
price of commodity of X brings about no change in
quantity supplied.

5. Perfectly Elastic Supply
Supply is said to be Perfectly Inelastic when
elasticity of supply is = α. Then any negligible
change in price of commodity X. brings about
infinite change in quantity of X supplied.

All five types of elasticities of supply can be
shown by different slopes of supply curve.

  Unitary elasticity of supply


Change in price from OP1 to OP2 brings 
less than proportionate change in quantity 
supplied from OQ to OQ1.

Relatively Inelastic Supply

Change in price from OP to OP1 brings less than proportionate change in quantity supplied from OQ to OQ1.
Relatively Elastic Supply

Change in price
brings more than proportionate 
change in quantity supplied.

Perfectly Inelastic Supply  


Change in price brings no change in
quantity supplied.

Perfectly Elastic Supply

Negligible change in price 
brings infinite change in quantity 
supplied.


Time Element and Supply
Economist Marshall assigned considerable importance
to time in the determination of supply. He stated
that demand reacts to a price change immediately.
But supply takes some time to adjust to price and
demand changes. Supply today is a function of
price prevailing in the immediate past.
Depending upon the period of time, supply can
adjust itself either partly or fully or not at all
to the change in demand and price; and will in turn
influence price. For supply to adjust to the
changes factors of production and process have to
be readjusted or investments increased. This
requires certain time.

Marshall has classified time into four categories.

Very short period:
In this short time supply cannot adjust to change
in demand.

Short period:
In this short time available, supply can adjust
partly to the change in demand by adding
(only) variable factors of production towards
supply.

Long period:
In the long period, supply can adjust more fully to
the change, as adequate time is available to add    
both variable and fixed factors of production
and/or increase capacity.

Very long Period:
Nothing is certain about demand and supply in the
long period. Keynes said, “in the long period we
are dead”

Time element plays an important role in the theory
of price through its influence on supply.



Thursday, July 31, 2014

ACS TYBMM: Differentiate International and global marketing

Differentiate international and global marketing

International marketing can be segmented by country whereas global would indicate the "entire" globe, basically "all" countries. Global marketing is defined by the Oxford University Press as "marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives." Basically global marketing is selling your product all over the world. It sounds a lot like international marketing or like the two are exactly the same but here are the differences. Global marketing is basically when a company looks at the entire world as one market.There are no differences between a local market and the market 10,000 miles away. It views everything in the same way and not like it is any different in any specific ways. Global marketing is used by huge chain stores that sell only certain products. They usually won't bring anything different or new to the store near to you that might cater to a certain religion or cultural group, because they are based somewhere else. They usually won't bring in cultural foods or products, just because they are a general store. They sell the same exact products all over the world and the exact same things in every single store. To become a global company a company has to use the Four P's of marketing. They are price, promotion, product, and placement. They have to have a global team. They have to have a global marketing plan. It takes time for a company to evolve from a local company to one that sells products all over the world. International marketing is when a company that is based in one country decides to sell products in another. It sets up offices and headquarters in the other countries. International marketing is almost like a franchise is being built, just in another country.The company still owns and operates the business in the other country, but the headquarters in the specific country cater the business to the country's needs. You can still have a huge chain store using international marketing. The chain store still has its name and logos and products, but it sells mostly items that are specific to the country. It isn't based off of things that are say just American, but has things that are say French as well. 

The advantages of the international marketing is that : 
=> The executives are usually native to the country and so are familiar with customs and ideas that are best suited for the area. 
=> They still make most of the marketing and business decisions but have to report to the main headquarters in the country where the business started.International marketing means marketing between particular nations.

Global marketing means a blanket campaign that must be understandable and acceptable to many different countries and cultures. 

Global Marketing Example: Coca-Cola uses two formulas (one with sugar, one with corn syrup) for all markets.

International Marketing Example: Mc Donalds makes market specific menus. Differs from country to country culture to culture.



ACS TYBMM: Q-Set 3


1. An American company manufacturing Dish Washing Machine has appointed your agency to promote its product in the Indian market. Outline the prospects and problems associated with the product launch.
 
or

1. An Indian Spiritual Centre wishes to open its educational centres abroad. Describe the challenges
anticipated in the campaign. (14 marks)


2. Comment on the nature of poverty and unemployment in the Indian Economy. What is the impact of these issues on Advertising and vice-versa? (8) 

Or
2. Bring out the impact of Liberalization on the Indian Economy. 


3.Describe the current Global Trends in advertising discussing the 5 M’s of advertising. (8) 
or

3. Discuss the distinct features of International Marketing and Global Marketing. 

4. An NGO is promoting the cause of 'Ecological Friendly Packing Material'. Design a social marketing campaign using internet to promote the cause. (8)
or

4. A women NGO seeks support for its endeavour to provide psychological counselling and
rehabilitation measures for displaced bar dancers. How would you augment support for the social marketing campaign using the internet? 



5.Write short notes on any three of the following------- (any 3)


  1. International distribution channel 
  2. WWW as a marketing tool
  3. Strategies to enter emerging markets
  4. Social Benefits of advertising
  5. Business markets and their control on media.

Advertising In Contemporary Society - TYBMM: Q - Set 2



(a) “Today, the world over, the youth finds Indian designer wear kurtis and jackets very appealing.” Suggest an advertising strategy for a global launch of this kind of designer wear. (14)
Or
(b)”In many Indian cities and towns, space has become a premium.” Keeping in mind India’s

distinctive cultural and social flavor, design an advertising campaign for Multipurpose cabinet.

2. 
(a)“Liberalization is very interesting economic policy with wide reaching repercussions.” Discuss Liberalization in the light of wider consumer choice.(8) 

Or 

(b) The government is an important market in any country. Keeping in mind the various economic
policies discuss the government as a market and what media would be most suitable for it.

3. 
(a)“Many developing countries, all over the world are changing their views and would like to have foreign participation”. Discuss this in the light of various strategies that need to be adopted by emerging markets (developing countries) and global markets (developed countries).(8)
Or 
(b) If you are an individual in the area of international marketing, discuss a suitable distribution
channel.

4. 
(a) “Today the consumer is person who has become very aware of his/her rights.” Prepare an internet advertising campaign for housewives coming together to create consumer awareness. (8)
Or 
(b) A women’s wing of a corporate house together with a few doctors planned to have an anti-
stress camp for police officers' wives & families. Prepare a suitable social marketing for the same.

5. Write short notes on: (Any 3) (12) 

i. Local flavor used in global advertising.
ii. W.W.W as marketing tool
iii. Promotion techniques in Internatonal advertising.

iv. Impact of advertising on perceptions and life styles. v. Current global trendes. 

ACS TYBMM: Q - Set 1


1.
(a) You are the creative head of an Indian Advertising Agency, undertaking a marketing campaign for leather shoes in US markets. What cultural and social factors would you bear in mind while preparing the
campaign? (14 Marks)

(b) Advice a foreign marketer on how to launch a new soap to the Indian masses, bearing in mind, India’s varied cultural factors and geographical background? (14 Marks)

2.
(a) Discuss the changing trends in Indian advertising over the past 2 decades. (8 Marks) 

Or

(b) “Liberalization has widened the scope for the Indian Advertising industry”. Discuss this with reference to the Industrial Markets in India. (8 Marks)

3. 
(a) “Geography has become history”. Discuss this with special reference to the challenges in International
Advertising. (8 Marks)

(b) You are local manufacturer who has decided to enter the global market. What strategies would you adopt to achieve your goal? (8 Marks)

4. 
(a) Design an internet campaign for an NGO seeking support to celebrate Christmas for underprivileged
kids.
(8 Marks)

Or


(b) The youth wing of your locality has decided to run a blood donation Camp. Design a social marketing
campaign highlighting the most suitable media. (8 Marks)

5. Write Short Note (any 3) (12 Marks) 
  1. Impact of advertisements on Price.
  2. Role of product packaging in Global advertising.
  3. Sales promotion in International markets.
  4. Social benefits of advertising
  5. Cross cultural advertising. 

Economics FYBMM: Demand Analysis - Part 3: Contraction, Extension and Shift of curve, Demand Analysis terms

Movement along the Curve             v/s                   Shift of Curves




If we consider changes in price of a commodity as the only factor influencing its quantity demanded, then we experience movements on the same curve. We either have extension or contraction of demand.






When factors other than price of the commodity influence demand for that commodity, then we have either increase or decrease in demand shown by complete shifts in the demand curve.
When at the same price more is demanded or at higher price same quantity is demanded then there is increase in demand due to other factors.
Conversely at the same price of a commodity if less of its quantity is demanded or when at a lower price same quantity is demanded then there is a decrease in demand. (See the chart above).
In short, extension and contraction of demand are shown by movement along the demand curve, whereas increase or decrease in demand will be shown by shifts in the curve. 


Demand Analysis

Demand for Durable & Non-Durable goods
Non-durable lose their utility in a very short period hence demand for them depends upon prevailing conditions such as style, income or convenience.
Durable goods are demanded for future use; hence expectations play a vital role in influencing demand for them. Storability and postponability are two peculiar characteristics of durables.

Long-run and Short-run demand
Short run demand refers to the demand that exists at a point of time. It has immediate reaction to change in price and income.
Long run demand refers to the demand that will ultimately exist over a period of time as a result of price changes, competition, product improvement etc.

Direct Demand (Autonomous Demand) and Derived Demand
Demand is direct when it is to satisfy a human want. It is also called Pure Demand or Conventional Demand. Derived Demand, on the other hand, is to satisfy some other requirement. Thus cement is required for buildings and construction, so its demand depends upon that for buildings. Or demand for petrol depends upon vehicles. 


Joint or Complementary Demand
Some goods are demanded in a combination. Tea and sugar or tyres & tubes are examples. Thus demand for complementary is a joint demand.

Cross Demand
Demand for substitutes takes the form of cross demand.

Composite Demand
Composite demand implies that a commodity under consideration can be put to several uses. Demand for electricity is a composite demand as it can be used or lighting, cooing or ironing.

Industry Demand and Firm Demand
Demand for products of a particular company is called Firm Demand. Industry demand is demand for products produced by all companies in the Industry. Thus demand for coffee is Industry demand while demand for Nescafe, coffee produced by Nestle’, is Firm demand.
Under monopoly both these demands will be identical. While in perfect competition these two will be very different.

Total Market Demand and Market Segments Demand
Overall demand for a product in the market is Total Market Demand. That for products in the North India, or from upper middle class, or through mail order is Market Segments Demand. 


Economics FYBMM: Demand Analysis - Part 2: Demand Function and The Law of Demand


Demand Function:

As the quantity demanded of commodity X is a function of about eleven variables listed above, the function can be written as,

Qxd = f(Px,P1, Yd, U,Q,T,A . . . . etc)
Where, Px is price of X, P1 is price of substitute of X, Yd is disposable income of consumer, and U is utility etc.

As this is a complex functional relationship, we assume that all the other variables are held constant and establish relation between Price of X and Quantity demanded of X.



Or
Qxd = f(Px)                                       where, P1 =P0; Yd =Yd0; U=U0; etc.



 The Law of Demand

As stated above the law of demand assumes factors other than price of commodity remain constant.
The law states, “Other things remaining the same the quantity demanded of a commodity X is inversely related to its price.”
Demand schedule indicates different quantities of commodity X demanded at various prices. When these are plotted on a graph we get a demand curve as below. This curve slopes down from left to right indicating the inverse relationship. 


Exceptions to the Law of Demand:

1. Expectations of further changes in prices and speculation.
When prices are rising, more quantities are demanded with the expectations that prices will rise further. This happens on Stock Exchanges.

2. Giffen’s Paradox.
In case of inferior good when the price falls, real income of consumer goes up and this increase is used to buy some other goods in stead of that inferior good [like bread]. This paradox is known as Giffen’s Paradox.


3. Qualitative Changes.
If the price is taken as a yardstick for quality, mere rise in price of a commodity may increase demand for it.


4. Price Illusions.
Consumer these days believes that higher the price better is the product, thus greater demand for it.


5. Display of Standard of Living.
Demonstration effect makes consumer buy high priced items like cars, jewelry to display his wealth. 

Economics FYBMM: Demand Analysis - Part 1: Introduction and Determinants of Demand


Introduction:

In economics demand means desire, need or a want of a consumer backed by his willingness and ability to pay.
Demand in Economics is the desire to possess something and the willingness and ability to pay a certain price in order to possess it.

Demand thus has four dimensions 
Market – whose demand?
Price - at what price?
Time- at what period of time?
Quantity- How much?

Determinants of Demand:

1. The price of commodity X:
Demand is primarily influenced by price. At higher price less of the commodity demanded and at lower price, more.

2. The price of substitutes of X:
The consumer wanting to buy X, also checks and compares the price of a substitute of X and then takes decision to buy.

3. Income of the consumer:
The disposable income of a consumer has a direct influence on demand for X that

consumer wants to buy.

4. Utility of the commodity:
Demand for a commodity arises because of its utility to consumer.

5. Quality of the commodity:
Better the quality of the good, more of it will be demanded by the consumer.

6. The taste and Fashion:
The taste of a consumer for a particular commodity influences the extent of demand. He will buy more of what he prefers.

7. Size of population: Demand depends on the number of buyers.

8. Expectations about future prices:
Consumers’ expectations of prices that may prevail in the near future have effect on demand. 


9. Climatic conditions: Climatic changes affect demand. 

10. Psychology of the consumers:

There is a possibility that as more and more consumers possess a particular good, others are psychologically activated to buy it. This is known as a ‘Bandwagon’ effect.

On the other hand consumers want to possess a good which is not commonly demanded by others. This is known as ‘Snob’ effect.

11. Advertisements and salesmanship:
In modern market demand for a product is created through appropriate
advertisements and sales promotion.